About

Our story

We started with one theme built for one magazine that kept outgrowing its plugins. The brief was narrow: render fast on cheap hosting, survive a major WordPress release without a rescue call, and stay editable by someone who has never opened a code editor.

How we build

Performance is a feature, not a launch-day number. Every release is measured before it ships, and the measurement is published on the theme page — including the ones that are not flattering.

What we do not do

No page builders, no bundled premium plugins, and no lifetime licences. We price updates for twelve months because we intend to still be here in twelve.

Release cadence

Compatibility updates land within 48 hours of a major WordPress release. Feature work ships when it is ready, usually a handful of times a month across the catalogue.

Custom work

We take two custom builds a month, usually booked six weeks out. Tell us what your editors need and we will say yes or point you somewhere better.